Harley-Davidson has announced that its new e-bike brand will be known as Serial 1 Cycle Company. The name pays tribute to the first motorcycle built by the firm in 1903, which was known as “Serial Number One.”

Harley-Davidson first unveiled e-bike prototypes in August of last year. Serial 1 Cycle Company has now confirmed that its first line of products will arrive in Spring 2021.

“When Harley-Davidson first put power to two wheels in 1903, it changed how the world moved, forever,” said Aaron Frank, Brand Director for Serial 1 Cycle Company. “Inspired by the entrepreneurial vision of Harley-Davidson’s founders, we hope to once again change how cyclists and the cycling-curious move around their world with a Serial 1 eBicycle.”

At the minute, there’s no real info about pricing or what we’ll see on the production models. A countdown on the website seems to imply that orders will be taken from November 16, so presumably we’ll know by then.

The August prototypes featured mid-motors, a belt drive, hub gears and hydraulic disc brakes.

The model in the video above also features a Brooks saddle, an LED front light in the shape of the logo and integrated rear lights.

“The dynamic, fast-growing eBicycle space is at the forefront of a global mobility revolution,” added Frank. “The formation of Serial 1 allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to focus exclusively on the eBicycle customer and deliver an unmatched riding experience rooted in freedom and adventure.”