London e-bike firm Forest has launched a monthly subscription model, ‘Forest Plus’, which it says will ‘significantly’ reduce costs for regular users.

The Forest Plus package will cost users £45 a month. It will enable them to ride for 60 minutes daily and also removes parking fees.

The package launched on October 19 and Forest says users will be able to cancel or rejoin the scheme at any time. Users will make one payment per month, unless they ride for longer than 60 minutes daily - once a rider’s 60 minutes are used they will revert to paying 23p per minute.

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The micromobility platform, which rebranded earlier this year from HumanForest, says it saw rider numbers double between May and September this year, alongside a 36% average month-on-month increase in journeys taken during the summer months.

Michael Stewart, Forest co-founder and head of marketing, said: “Forest Plus is the latest example of how we are constantly evolving our product with the user in mind.

“The scheme is great for anyone using our e-bikes regularly, whilst also encouraging new users to join the cycling revolution without having to purchase their own e-bike outright (costing on average £1,500). This all feeds back to our mission to get more people moving in a sustainable way.”

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The company also this month announced a partnership with Captur AI to use AI technology to review photos of its users’ parked e-bikes. The aim is to improve users’ adherence to parking regulations across the capital.

The tech will score the bike as parked ‘well’, ‘satisfactorily’ or ‘poorly’, and if parked ‘poorly’, the user will be prompted to repark it into a ‘better’ position.