Cala Homes (West) is offering homebuyers an e-bike worth up to £3,000 when they purchase a new home in its city centre developments, to celebrate the UCI Cycling World Championships 2023 coming to Glasgow.
The housebuilder has partnered with e-bike shop Love-ebikes for the initiative, which is being offered to those who reserve a new home at its Jordanhill Park and Prince’s Quay developments.
Cala said the partnership "aims to promote a sustainable mode of transport throughout the city and highlight the ease of travel from both developments throughout Glasgow and beyond". The company said it will fund the purchase of an e-bike to the value of £3,000 following legal completion of the home. This offer is valid for reservations completed by September 30.
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Cala said the developments will have space to store the bike and that buyers will be able to remove the e-bike’s battery pack and charge it inside.
Liana Canavan, sales and marketing director for Cala Homes (West), said: “Glasgow will be home to world cycling this summer 2023 and we are delighted to embrace the bicycle and all the health and sustainability benefits they bring and launch our ‘Cycle in the City’ campaign to our customers this August.
“We know e-bikes are on the increase, thanks to their health and environmental merits. Our Prince’s Quay and Jordanhill Park developments couldn’t be better positioned with the surrounding parklands, cycleways, and access to the city centre, and we have made sure each of our homes and apartments have the facilities to accommodate these.”
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Scott Davidson from Love-ebikes said: “I am delighted to be working with Cala Homes (West) in its Cycle in the City campaign. E-bikes are a fantastic way to get around the city and have grown massively in popularity over the last few years.
“Modern styling and lightweight batteries have combined to change the image of these eminently practical machines which are easy to use, charge and store. Ultimately their ease of use and range is having a wide impact on commuters and leisure riders across Glasgow.
“We can help homebuyers select an e-bike perfectly suited to them, so we look forward to welcoming them into store in the coming weeks and months as they embrace their new way of living.”