With e-scooters set to be legalised, it will be interesting to see which new brands come to prominence. Slated for a June 2023 release, the Bo M appears to be angling for the high-end minimalist corner of the market.

Bo was founded in 2019 by former Williams F1 Advanced Engineering and Jaguar Land Rover designers.

Speaking at the Microbility Industries forum, CEO Oscar Morgan said his firm was styling itself after electric car maker Tesla and e-bike maker VanMoof.

“Tesla, VanMoof, they made these products highly desirable. And they made these products safer and more functional,” he said. “And they also, most importantly, made them socially acceptable.”

Morgan reckons that Bo M’s unique selling point is its ‘monocurve’ chassis. This certainly gives it a distinctive look – albeit one consequence is that it doesn’t actually fold like the majority of e-scooters do.

The scooter features a 500W motor delivering a top speed of 39km/h, which will be restricted according to local regulations. Charge time is three hours with a claimed range of around 50km.

A 360 degree ‘halo’ light looks rather nifty and it also features pull-out hooks for carrying bags and through which you can secure it with a D-lock.

The Bo M will be available for £1,995 or for £69 a month.