Californian e-bike company Super73 has raised $20m from Volition Investment. Founded in 2016 via a Kickstarter campaign, the brand’s high-powered e-bikes with motorbike looks have become a firm favourite with a number of high profile celebrities.
Super73 initially came to prominence off the back of a 2017 video in which they did a couple of bikes up as Star Wars speeder bikes and rode them around Manhattan.
Another stunt we reported on was when YouTuber Casey Neistat rode an e-bike that drew inspiration from the Tesla Cybertruck.
Super73 has since attracted all sorts of celebrity followers with the likes of Justin Bieber, Will Smith and Madonna all having been seen riding their bikes.
Jack Black appears to have become a recent convert, which gives us an excuse to embed the following video in which a Super73 e-bike makes a couple of appearances.
⚡️ New God of Thunder ⚡️
— Jack Black (@jackblack) February 7, 2021
📹 @taylorstphens pic.twitter.com/35adBnzIUJ
As The Verge reports, Super73 bikes look more like dirt bikes than your average e-bike. They’re specced-out more along those lines too.
The R-series bikes, for example, have front and rear suspension, 2,000W motors, 960Wh batteries, and a top speed of 28 mph.
In 2020 Super73 opened European headquarters in Amsterdam and since then, demand in Europe has apparently outpaced that in the US.
Larry Cheng, the managing partner of Volition Capital, commented: “Super73 has all the ingredients to become a great consumer brand – fanatical customers, insatiable demand for its products, and a distinctive design philosophy.”
Describing the firm as, “one of the fastest-growing companies we've ever invested in,” Cheng said he believed Super73 was, “poised to build a great new American brand as it leads the e-bike market for years to come.”
